TRUE JOY is a creative project that contemplates a new challenge in the way of visualizing or conceptualizing the world of fashion.
True Joy seeks to combine, through each of its pieces, fashion elements with a spiritual value, to enrich the daily life of the final consumer.
Our essence translates into the ability to design a collection that establishes a balance between the exterior beauty and the inner beauty of each person, and at the same time is a launching point for creating ways for supporting communities and groups most in need.
For this, we have designed a business plan through which alliances with up-and-coming designers are established, whose creative and innovative styles communicate with the values of our brand and the challenge we wish to implement in the fashion world.
The objective of this strategic alliance is to develop collections loaded with innovative, creative, sophisticated elements, with an inspiring message that contains the word of God.
This initiative, would lead to the design and manufacture of clothing with the logo of both brands that would be promoted by both firms.