True Joy

Our History

True Joy is a brand inspired by the European fashion trends, dedicated to the design, manufacture and distribution of casual apparel, shoes and accessories, for women and men.

True Joy is a fashion brand registered in USA, founded by entrepreneurs with a successful background in the corporate world, with a special conviction for communicating through each of its pieces, the importance of faith in people’s lives.

The essence of the brand is focused on an integral beauty philosophy and social responsibility with the community. True Joy, through each of its designs, connects and creates a balance between external and internal beauty, focused on the spiritual growth of the consumer.

We are looking to unify the world of fashion with love values. This new style is ready to become a trend, with the possibilities to be a must-have worldwide.

Our Boutique

TRUE JOY is located at Upper Buena Vista, new shopping and entertainment district in Miami’s urban center with a bogo-chic design and unique microboutique model concept. Its located 1 minute from the Design District, 5 minutes from Midtown and 8 minutes from Wynwood. 

Wynwood is an eclectic district in the urban core of Miami. It is home to art galleries, retail stores, antique shops, eclectic bars, artisanal eateries and one of the largest open-air street-art installations in the world.